If we attempt to define the term “bourgeoisie” for our country, we see that its theoretical definition and practical application do not quite align. In its general description, a bourgeois is an urban individual who does not belong to the peasantry, working class, civil service, or nobility, but derives their social status from education and wealth. This social class is called the bourgeoisie.

So, how does one become bourgeois in the world and in Türkiye? Is it possible to become bourgeois simply by working, earning money, and receiving a good education as the definition suggests?

Before diving deep into this topic, let’s categorize social classes in our own way and describe them accordingly. To me, there are five classes in the world. For the purpose of this discussion, let’s skip the first two and move to the third class. For us, the third class represents local reputation and sufficient financial return.

In our country, especially following the Republic, any individual—regardless of the environment they were born into or their lack of resources—can reach the third class by receiving a good education and working hard to earn money. However, unlike the rest of the world, there is no level above this for them. No matter what education they receive, what trade they engage in, or what they produce, a specific cooperation is required to transition to the fourth class.

We can describe the fourth class as one with national recognition and prestige, where the level of education or the amount of earnings is irrelevant; its members can sit with anyone they wish and meet with any authority they desire.

To be in the fourth class—the “Turkish Bourgeoisie”—it doesn’t matter what level of education you have or how much you earn. What matters there is being born as one of them, or entering that circle through politics, art, or a formal or corporate marriage with one of them. There might be a slight temporary acceptance if you become a high-level bureaucrat, especially in Ankara or partially in Istanbul; in that case, you may temporarily consider yourself part of the fourth class.

Now, let’s look at becoming bourgeois in the “World League,” which we define as the fifth class: the sine qua non for this class is having a global brand. The path to this primarily passes through America. In a way, appearing in America is a prerequisite for becoming a personal brand or for your commercial brand to be accepted by everyone in the world. This is precisely the biggest problem of the “Turkish Bourgeoisie.”

Those born as “racehorses”—those who start life in the fourth class—face a vision problem. Conversely, those who were not born as racehorses but work to reach that level face barriers to entry.

What needs to be done is a cooperation between the fourth and third classes. That is, an individual or business in the fourth class must carry a business from the third class to the fourth level, and then they should transition to the fifth class together. In very clear terms, it is a matter of collaboration.

So, why does something that seems so simple in theory fail to materialize in our country, or why are projects with very limited potential being pushed to grow? As I mentioned before, because the fourth class generally did not rise from the bottom, they focus on expanding or controlling what is already established, and thus lack the vision to see new opportunities.

The third class, on the other hand, tries to escape the hardships they’ve experienced by selling their technology at astronomical prices—like a “Maghrebian who found treasure”—in this technological age. However, if we acted with the motto “Every technology creates its own needs” and tried to solve the common problems of technologies that have already gained a global market, and of course, if we cooperated with the fourth class, massive results would be inevitable.

To explain this with a few examples (even though it is my own trade secret, I have mentioned it on many platforms and in my writings): If we tried to develop new laptop or TV technology, China, Japan, and America would surpass us forty times over. But what if we developed the technology to eliminate the reality that electrical issues coming from the grid are “out of warranty” even in the most advanced technologies, and instead brought them under warranty?

Or consider Bank ATM technologies, test, calibration, and measurement devices, laboratory equipment, and cash register technologies—what if we prevented them from malfunctioning when the neutral-to-ground voltage exceeds 1V, which is their common problem?

What if we eliminated grounding-related interference in audio system technologies in places like wedding halls, mosques, and entertainment venues, or in imaging technologies like monitors in medical electronics and security systems?

We have achieved this with our Trimbox and GNDSeries brands and our three patents. I hope this perspective spreads through our country, and as someone not born as a racehorse, I can represent a company with registered brands in 75% of the world and move into the world league—the fifth class: for our country, for humanity, and for those who will come after us…

Simple precautions sometimes save lives. The best investment we can make for our family, our business, and our environment is protective measures. With Trimbox and GNDSeries, you can be protected from electricity-related damages and electrical contact fires caused by them.

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